Who would have thought that Microsoft decided to keep the codename of the next operating system instead of giving it a fancy name like they did with Windows Vista and more recently with Windows Mojave? It was just posted over at the official Windows Vista blog that the next name of the next Microsoft operating system will be Windows 7. It is still surprising giving the careful wording of the Microsoft representatives that have spoken about the coming operating system. They never failed to mention that the name was a codename and most likely not the final name.
Mike Nash, who made the announcement at the Windows Vista Blog called it a choice for simplicity:
The decision to use the name Windows 7 is about simplicity. Over the years, we have taken different approaches to naming Windows. We’ve used version numbers like Windows 3.11, or dates like Windows 98, or “aspirational” monikers like Windows XP or Windows Vista. And since we do not ship new versions of Windows every year, using a date did not make sense. Likewise, coming up with an all-new “aspirational” name does not do justice to what we are trying to achieve, which is to stay firmly rooted in our aspirations for Windows Vista, while evolving and refining the substantial investments in platform technology in Windows Vista into the next generation of Windows.
The decision does make sense from a business perspective as well. Everyone was already calling the new operating system Windows 7. The news got out on websites who spread it even further. Everyone was thinking Windows 7 when they were thinking about the new Microsoft operating system and taking the short time until the new release it would have taken a huge marketing budget to erase the name with another one.
Source: Windows 7 News